Understanding

The Project

With being one of the early adopters of technological advancements in the dental industry and the introduction of Invisible aligners to its product line, the brand, through a website wanted to reinvent itself to be associated with the young and growing Indian generation.

Looking Inside

The Brand

Flash Orthodontics is Mumbai based service that is known for having expertise and providing dental solutions. The Key selling product are precise 3D printed clear “invisible” aligners which aims to replace conventional braces.

Indentifying

The Problem & Solution

The major problem with the existing website was the
lack of a branding style Guide. Most importantly -
The lack of content

For the success of this project, the approach was to carefully brainstorm and strategies the content first that highlights the services and products the brand is offering and then design an develop the website around the brand. A design system was established that aligned with the client’s vision and some basic brand guidelines.

Being the only designer in the team this project allowed me to work along with co-workers from content and development team and build a successful re-brand project from ground up.

A whole website package