CANADIAN MUSEUM
OF NATURE
About
The Brand
Knowing
The Problem
Canadian Museum of Nature is Canada’s one of the biggest museum located at the capital Ottawa. The Museum is known for its galvanic collections, the research center and the history.
Despite being an old iconic establishment, the Canadian Museum of Nature is facing a challenge due to the decline in ticket sales which accounts for 70% of the museum’s funding required for the functioning and management.
Diving Deep
The identified culprit is the museum’s existing website
Break down of Problems
Despite having outstanding content the lack of usability underrates the offerings and the knowledge provided.
Lack of Hierarchy among the content resulted in the user being lost while browsing.
The outdated website layout gives the impression about lack of maintenance tempers the museum’s credibility.
Lack of consistency across the pages and Lack of contact section contributes to missing out on vital information especially the CTAs.
The Website Redesign &
Customer Journey
Determining
The Solution
The prime focus is to design a perfect guideline that helps to achieve a successful checkout process and help reach the goal museum is looking for. The results were accomplished by:
The redesigned system is prepared in a way to amplify the usability of the website with a focus on accessibility and an added immersive experience that defines a meaningful purpose of each action or decision by the user in their journey on the site.
Reimagining the website
Redefining the checkout process
Adapting ARIA and WCAG rules
Defining Hierarchy
Improving Contrast Ratio
Introducing Interactions
Home Page
Membership and Ticket
Scheduling / Booking
Checkout Process
Accessibility &
Contrast Setup
Following the WCAG rules and Aria guideline to make sure the website is accessibility compatible
Website Walk through &
Redefined User Experience
